It's not because most do it that it's right, or worthwhile repeating, or adopting without questions. Living with intention means asking questions and doing what you do with awareness - so knowing why you do, what you do, the way you do it. When you don't question you conform. You don't stick out, but you may not have made an informed decision either.
Over here people who eat meat mostly eat steaks, chops and roasts. In other parts of the world all parts of the animal are used, and offal or innards are eaten so no part of the animal gets wasted. Over here we pay an awful lot for college. In other parts of the world college is free. Over here we pay lots and lots for medical care. In other parts of the world medical care is free or inexpensive. Many boys over here believe most colors are for girls, especially pink and purple. Hence they wear drab blacks and greys and blues and browns.
Do you feel more comfortable conforming? Or do you prefer to dig deeper because you wonder why? Going against the grain is bit like swimming upstream and it forms character because you have to defend your other way of doing or thinking. It doesn't matter what it's about, but it matters whether or not you've thought about it before making a decision.