Profit and trust are difficult to reconcile. It's easy to lose trust when money enters the picture, especially in the business world. When profit, our highest cultural value, reigns over trust or compassion or mutual benefit it undermines a relationship. But trust is the glue of all good relationships. When we lose trust in someone because they value their company's or their own financial benefit over a cooperative and open relationship we tend to tread backwards, withhold from ourselves, and close up. Business relationships often display a certain level of distrust or cautiousness because a business's ultimate goal by definition revolves around profit.

However, once we become aware of the tie-in between money and trust, it's possible to work for the mutual benefit of both parties by consciously working towards a win-win situation, a scenarios that benefits both parties or partners. Trust is the ultimate glue of any relationship. Build trust and you create a bond.