My son recently went to a car dealership about a recall as well as a muffler issue. The recall fix was of course free, but the muffler repair was to be $1200, they said. I am so tired of corporate rip-offs, of corporate padding, the relentless push to pack on the costs, but also the plain disregard for our pocket books. This behavior sows distrust.

Having done his research, and knowing that not everything was broken that the dealer wanted to "fix," my son went to a small mechanic, who he knew he could trust, and who did the muffler repair for $540.

With regard to price shopping the internet is bringing out one of the millennial values, transparency. Of course, this pricing transparency can also turn into its flipside - ever smaller profit margins because the competition is so large, which can make things more difficult for small local merchants. But all in all our ability to do our research on the internet and understand what's what, promotes honesty, accountability, trust and transparency. Transparency promotes trust.